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Trustees and Media: Navigating Communications in the Digital Age

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About Course

A one-hour course for Texas school board trustees covering media relations, social media compliance, and public communications law. Learn how the Open Meetings Act, Public Information Act, FERPA, and the 2024 Lindke v. Freed Supreme Court decision affect your role. Master the P.O.S.T.E.D. checklist, interview techniques, crisis communications, and leave with a personal media action plan.

What Will You Learn?

  • Identify the legal requirements of the Open Meetings Act, Public Information Act, and FERPA
  • Apply the P.O.S.T.E.D. checklist before every post and media interaction
  • Recognize walking quorum risks across social media, texts, and email
  • Manage personal and official accounts in compliance with Lindke v. Freed
  • Use bridging and flagging interview techniques with reporters
  • Build a personal media action plan with six steps to implement immediately

Course Content

Trustees and Media: Navigating Communications in the Digital Age

  • Module 1: Why Media Matters
  • Module 2: Legal Framework
  • Module 3: Board Policy on Media Relations
  • Module 4: Social Media Best Practices
  • Module 5: Traditional Media Relations
  • Module 6: The Positive Power of Media
  • Module 7: Putting It All Together
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